Shanghai Xintiandi
is an urban tourist attraction imbued with the city's historical
and cultural legacies. Located in downtown Shanghai, and
only one block south of the prestigious Huaihai Road Middle
(former Avenue Joffre in the heart of the French Concession
in the early 1900s) and its Metro station, the project has
a site area of 30,000 square meters and a gross floor area
of 60,000 square meters. Xintiandi features a multitude
of specialist F&B, retail, entertainment, cultural,
recreational, commercial and residential facilities in restored
"Shikumen" (meaning "stone gate") houses
- a special old form of building architecture only found
in Shanghai - as well as state-of-the-art new buildings,
catering for both residents and visitors. With this postmodern
"yesterday-meets-tomorrow" design concept, Xintiandi
has won many awards.
Opened in 2001,
Xintiandi has become a hot meeting point for tourists and
expatriates. Many nouveaux riches come to Xintiandi to blow
their cash at the city's latest luxury symbol. The area
is divided into the North and South Blocks. In the North
Block, antique buildings with their modern interior design,
decorations and equipment play host to a dazzling array
of restaurants specializing in French, American, German,
British, Brazilian, Italian, Japanese, Taiwanese and Hong
Kong cuisine, putting on display its full international
dimension. To my surprise, this is one of the few places
in Shanghai in which western faces outnumber Chinese (highly
recommended for students to practice oral English). Luna,
a handsome restaurant and bar in the center of the Xintiandi
pedestrian area, offered pleasant catering solutions. While
we enjoyed the delicacies of Mediterranean cuisine without
noisy distraction, a funny waiter named Jerome impressed
us most. The dividing line between the two blocks, Xingye
Road, is the site of the First National Congress of the
Communist Party of China. In the South Block, modern architecture
is the motif while Shikumen is an accompaniment. A shopping,
entertainment and leisure complex of 25,000 square meters
in the South Block opened in mid-2002. Aside from a series
of international restaurants representing the flavors of
the world, there are classy boutiques, accessory shops,
a food court, a movie cinema, a great one-stop fitness centre
as well as 88 Xintiandi Executive Residence, which offers
luxurious serviced apartments. There is also an underground
car-park with 220 parking spaces.
Despite its lofty
name, Xintiandi - literally, New, Heaven, Earth - has more
modest hopes, merely intending to revolutionize entertainment,
shopping and dining in Shanghai. Its success has fuelled
demands for the preservation of historic buildings across
China. Similar projects are now underway in other Chinese
cities.