The most popular visitor activity in Pudong is to stroll along the Riverside Avenue. Known as Shanghai's East Bund, the promenade lies along the eastern bank of the Huangpu River and faces the Bund to its west. It is two-and-a-half kilometers long, and covers an area of 150,000 square meters, consisting of touching-water platforms, sloping green land, sightseeing routes and Riverside Garden. It is a great place to sit back, enjoy a cup of coffee, listen to music, watch the ships sailing up and down the river and look across to the colonial buildings of the Bund.

It is not only a nice place to visit, but also a booming commercial center. The prime location has attracted many famous restaurants, cafes and coffee houses. Starbucks was the first cafe to open a branch in the area in 2001 so that many people can enjoy sitting beside the river and chatting with their friends for a whole afternoon. The Paulaner branch allows customers to have dinner outside under a big red umbrella, while enjoying a view of skyscrapers and having easy listening. A Haagen-Dazs outlet looks like a boat floating on the river. It sits on a wooden platform over the water and has room for more than 200 people.

The northern section of the avenue is home to many restaurants and large areas of grassland. Real Brewed Tea stands beside the main square, which is filled with plants and a lawn. The teahouse is popular with youngsters, both from home and abroad.

There are many great events held in the area. Giorgio Armani held a fashion show that attracted more than 1,000 visitors. When a Formula One boat racing was staged on the Huangpu River, more than 30,000 spectators watched the event from both banks of the river. The World Female Handball Championship Tournament was also held with a transparent glass court brought to the city from Hong Kong.

The avenue, together with many high-rise buildings, the Central Green, the Century Avenue and the modern urban landscape make Lujiazui a well-known wedding palace.